A curated room for product professionals navigating AI-driven change.
Product Circle is a global community for product managers and product leaders. We help operators make better decisions through high-trust peer rooms, practical operator-led learning, and direct application to real work.
From Product Weekend to a global circle.
We started as Product Weekend in Lisbon, running small, high-trust gatherings for product managers who wanted real conversations instead of conference talks. Word travelled. Rooms started showing up in other cities.
Today we run Leaders Circles and Builders Circles across 20+ cities and 15+ countries. The format is the same: small, curated, peer-led, with operators sharing what is actually working in their teams right now.
The rebrand to Product Circle reflects what the community had already become, a network of practitioners learning from each other as AI changes how product decisions are made.
The people behind the rooms.
Operators who run the community, plus senior product practitioners who bring decades of building experience into our work with teams.
Joao Moita
Founder and CEO
Founder and CEO of Product Circle. Product management and product leadership across startups and consulting. Producer of the Product Thinking Podcast. Instructor across product programs. Aerospace engineering from IST.
- Based in:
- Lisbon
- LinkedIn:
- Profile →
Sergiu Lazar
Chief Growth Officer
Chief Growth Officer at Product Circle, leading global expansion of the community and training practice across 20+ cities. Former PM at Amazon and startup founder. Product trainer and consultant for product teams in 500+ person companies.
- Based in:
- Milan
- LinkedIn:
- Profile →
Daniela Almeida
Marketing and Communications
Owns marketing across Product Circle, from email and video to everything in between. Makes sure our communication lands and that the work behind the rooms looks as good as it feels.
- Based in:
- Lisbon
- LinkedIn:
- Profile →
Mike Pilawski
Senior Practice and Methodology
Ex-SVP Products at Miro, serving 60 million users. Ex-CPO at Lokalise and Smallpdf. Ex-COO at Typeform. Wharton MBA. Brings senior product practice and methodology to the rooms and to teams we work with.
- Based in:
- Lisbon
- LinkedIn:
- Profile →
Blagoja Golubovski
Senior Practice and Regulated Industries
Former VP Product at Usercentrics, where he built the consent management platform running across 195 countries. Twenty-five years from semiconductors at SGI to enterprise SaaS. Teaches Product and Design at UT Austin's McCombs School of Business.
- Based in:
- Lisbon
- LinkedIn:
- Profile →
270+ speakers and counting.
Operators and leaders from across the world have shared the room. See who has taught and learned with us.
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A short newsletter on upcoming Circles and what we are seeing inside them.