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One day to work out how strong product decisions actually get made in the AI era.
Application-based · Limited seats
The reality
You're expected to integrate AI, drive business results, and adapt fast, while your role keeps evolving.
One day that changes how you build — from reacting to AI to driving the shift in your team.
Patterns and prompts other PMs are already shipping in 2026. What works, what flopped, and where the leverage is.
Pressure-test your roadmap and discovery calls with PMs facing the same trade-offs, and stay connected after the day.
Move past output metrics. Walk away with sharper ways to tie product work to revenue, cost, and customer outcomes.
Every session tackles a question PMs are wrestling with right now. Worked through with peers in the same arena, not by panels of consultants.
Where AI changes the PM craft
Discovery, prioritisation, writing, decision-making — what is actually different.
Shipping AI-native features
Patterns from products in market: scoping, evals, latency, trust.
Connecting product to outcomes
Tying day-to-day product work to revenue, cost, and the metrics leaders care about.
“A relaxed gathering uniting Product People to share and learn together. We draw from others' past experiences to anticipate outcomes, adapt, and contribute value. The Product Weekend acts as a catalyst for fostering effective product practices and advancing product careers.”
Marco Morais
Product Leader, SECIL
“Meeting people from all types of companies and different areas provided a rich environment filled with diverse perspectives, contributing to the success and growth of everyone. It was great to feel everyone connecting through Product.”
Ana Marques
Product Owner, Blip
“Best event I've attended in the last 4 years. The level of the subjects was really good defined, the professionalism of the speakers exceeded by far my expectations and the entire organisation was so well thought and flowless.”
Lavinia Bodriug
Agile Project Manager, Candran Technologies
“A relaxed gathering uniting Product People to share and learn together. We draw from others' past experiences to anticipate outcomes, adapt, and contribute value. The Product Weekend acts as a catalyst for fostering effective product practices and advancing product careers.”
Marco Morais
Product Leader, SECIL
“Meeting people from all types of companies and different areas provided a rich environment filled with diverse perspectives, contributing to the success and growth of everyone. It was great to feel everyone connecting through Product.”
Ana Marques
Product Owner, Blip
“Best event I've attended in the last 4 years. The level of the subjects was really good defined, the professionalism of the speakers exceeded by far my expectations and the entire organisation was so well thought and flowless.”
Lavinia Bodriug
Agile Project Manager, Candran Technologies
“A relaxed gathering uniting Product People to share and learn together. We draw from others' past experiences to anticipate outcomes, adapt, and contribute value. The Product Weekend acts as a catalyst for fostering effective product practices and advancing product careers.”
Marco Morais
Product Leader, SECIL
“Meeting people from all types of companies and different areas provided a rich environment filled with diverse perspectives, contributing to the success and growth of everyone. It was great to feel everyone connecting through Product.”
Ana Marques
Product Owner, Blip
“Best event I've attended in the last 4 years. The level of the subjects was really good defined, the professionalism of the speakers exceeded by far my expectations and the entire organisation was so well thought and flowless.”
Lavinia Bodriug
Agile Project Manager, Candran Technologies
Operators and leaders already navigating AI-driven product change.
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Is this for you
Designed for product managers shipping AI-influenced products and looking to sharpen the craft alongside peers at the same stage.
Trusted by product leaders from the best companies
Stay in touch and we will let you know when the next room in your area opens for applications.
If you want to level up your product craft and connect on a deeper level with PMs navigating the AI shift, this is the place for you.
The event maintains a small and cozy group size of maximum 25 participants and ~6 speakers to ensure meaningful connections among all attendees. To ensure the group size and attendees profiles, there is a rigorous selection process for both participants (based on their LinkedIn profiles) and speakers.
Two things: small cohorts (~25 people) and sessions led by practitioners. No theory talks, no tool demos. As we say, here you do not learn "from" the speakers; you learn "with" the speakers and the whole group. Every event produces decisions you can apply that week.
Working with AI as a partner
How experienced PMs use AI to do the messy middle of the job, not just the easy parts.
08:30
Intro & Get to Know
We create a space where you can speak openly and connect on a deeper level. No pitching, no posturing. Psychological safety from minute one.
João Moita09:00
Panel Discussion: Your Future in Product Management
Industry leaders debate where product is actually headed and what's just noise. This sets the stage for every conversation that follows.
Begoña Sesé de LucioGonçalo Amorim
Ines Lourenço10:30
Modern Product Thinking
Level up how you approach discovery, prioritization, and outcomes in complex environments.
Katja Hunstock12:30
AI workflows for Product Managers
Learn through concrete examples how to leverage AI & Automations across your product lifecycle.
João Moita14:00
Speaking the Language of Money with Executives
Executives and go-to-market leaders want to talk about revenue, not product processes. How do we translate the work we do into the outcomes they care about?
Rich Mironov15:30
Mastermind Session with Everyone
You bring your challenge. 25 leaders help you solve it. Everyone contributes, everyone leaves with a plan.
João MoitaKatja Hunstock
LinkedIn →Yes! We make sure the group is balanced with a diverse set of product enthusiasts from junior PMs to senior "super ICs" and even some product leaders interested in the craft of building digital products.
Yes, you can. Reach out via email to onboarding@productcircle.co with your request including the specific event dates and location, number of people and links to their LinkedIn pages.
To ensure a diverse group, we limit the number of participants from the same company to 5 people.